SELLING REAL ESTATE
When you choose Price & Company to work with you as a seller, you can be assured that we will meet, and indeed exceed, all of the expectations listed below.
Today there are many ways people can buy or sell real estate. For someone unfamiliar with this industry, going through the process alone could be a costly and potentially harmful decision. Did you know that the National Association of REALTORS® Profile of Home Buyers and Sellers found that homes sold by a real estate agent sell for 16% higher on average than those sold by unrepresented sellers?
Selecting a Realtor®
The most important decision you can make when selling your home or property is the selection of the person you want to represent you and the company which stands behind them. The person you select must assist you in selling your home with the best possible terms, and to aid you through the entire process, by explaining the process, documentation and procedures you will experience throughout the transaction.
The real estate professional you select should be:
* Aware of local and state requirements which may affect your particular transaction.
* An effective negotiator.
* Resourceful in marketing to, and attracting, the largest number of potential buyers.
* Technologically savvy and familiar with the latest methods of media being utilized.
Developing a Marketing Strategy
In order to sell your property under the best possible terms, and within an acceptable timeframe, it is necessary to prepare it for the market. This process includes:
* Deciding when is an appropriate time to put your property on the market. This is especially important in a market such as the Grand Strand.
* Determining a sales price utilizing a competitive market analysis, monitoring local market conditions, and taking into account your motivation to sell.
* Estimating the net proceeds you can expect to receive.
* Advising you on how you can increase your “curb appeal”.
Marketing your property involves the following steps:
* Submitting the property on the Multiple Listing Service.
* Placing a “FOR SALE” sign on the property (if allowable by HOA); and installing a lock box for other agents to show your home.
* Featuring your property on our website, and on REALTOR.com.
* Inform cooperating agents in house of the listing, and determine if they have a possible buyer.
* Design a flyer highlighting the features and benefits of your property.
* Marketing to other local realtors using e-mail or other internet media available.
* Hosting open houses if, and when, appropriate.
* A variety of “niche marketing” that is centered around the subject property to attract the potential buyers.
Handling the Transaction
With the time and effort involved in a real estate transaction, you will appreciate having a strong advocate on your side handling it for you!
Negotiating the Offer
Your Sales Associate will immediately present and explain all offers to you; at which time you will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests, by:
* Reviewing the contract and any obligations before you sign.
* Explaining how contingencies and release clauses work.
* Delineate legal disclosure requirements, and protect you from leaving the costs of any unknown problems or repairs open-ended.
* Coordinate the offer process for “back-up offers”, if necessary.
* Throughout the negotiation, your Sales Associate will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.
After the Offer is Accepted
Once an offer is accepted, your Sales Associate will manage all the details to make the process as stress-free and efficient as possible, by:
* Staying in contact with the Buyer’s agent to ensure a smooth escrow.
* Following up on the Buyer’s loan, and closing attorney’s progress.
* Ensuring all contingency requirements are met, and removed, prior to deadline.
* Acting as your advocate if a conflict with the Buyer arises.
Finalizing and Closing the Transaction
Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Sales Associate will deliver the closing check to you and the keys to the new owner.
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